The case of Robert Joe Long, also known as the " Classified Ad Rapist," is a disturbing example of a serial killer who terrorized the state of Florida in the 1980s. Long's crimes were marked by a unique modus operandi, where he would target women who posted ads in the classified section of local newspapers, often posing as a potential client or buyer. This strategy allowed him to gain the trust of his victims, making it easier for him to carry out his heinous crimes.
Early Life and Background

Robert Joe Long was born on October 14, 1953, in Kenova, West Virginia. His early life was marked by instability and violence, with his parents divorcing when he was just a child. Long’s father was a strict disciplinarian, and his relationship with his son was strained. This tumultuous upbringing would later be cited as a potential factor in Long’s development into a serial killer. Despite these challenges, Long appeared to be a normal, functioning member of society, even marrying and having two children. However, beneath the surface, he was struggling with deep-seated psychological issues that would eventually manifest in his violent behavior.
Modus Operandi and Crimes
Long’s modus operandi was characterized by his use of classified ads to target his victims. He would respond to ads for various services, such as babysitting or housekeeping, and then use these opportunities to gain the trust of the women he targeted. Once he had established a relationship with his victim, he would use manipulation and coercion to gain control, often binding and gagging them before subjecting them to brutal physical and sexual assaults. Long’s crimes were committed over a period of several months in 1984, during which time he murdered at least 10 women in the Tampa Bay area of Florida.
Victim | Date of Murder | Location |
---|---|---|
Artiss Ann Wick | March 1984 | Hillsborough County |
Ngeun Thi Long | May 1984 | Pasco County |
Kimberly Kyle Hopps | June 1984 | Hillsborough County |
Elizabeth Loudenback | June 1984 | Pasco County |
Vicky Elliott | July 1984 | Hillsborough County |
Charmaine Hess | July 1984 | Pasco County |
Angela Covington | August 1984 | Hillsborough County |
Linda Nuttall | September 1984 | Pasco County |
Kim Swann | November 1984 | Hillsborough County |
Mitsuko Shirota | December 1984 | Pasco County |

Investigation and Capture

The investigation into Long’s crimes was a complex and challenging process, involving multiple law enforcement agencies across the state of Florida. The breakthrough in the case came when a survivor of one of Long’s attacks was able to provide a detailed description of her assailant, including his vehicle and license plate number. This information was used to track down Long, who was eventually arrested on November 16, 1984, in Hillsborough County. During his interrogation, Long confessed to the murders of 10 women, although some estimates suggest that the true number of victims may be higher.
Trial and Sentencing
Long’s trial was a highly publicized event, with the prosecution presenting a wealth of evidence linking him to the crimes. In 1985, Long was convicted of multiple counts of murder and sentenced to death. He was also sentenced to multiple life terms for the non-capital offenses. Long’s death sentence was upheld on appeal, and he was executed by lethal injection on May 23, 2019, at the age of 65.
Key Points
- Robert Joe Long was a serial killer who targeted women in Florida in the 1980s, using classified ads to gain their trust.
- Long's modus operandi involved manipulation, coercion, and violence, resulting in the deaths of at least 10 women.
- The investigation into Long's crimes was a complex and challenging process, involving multiple law enforcement agencies.
- Long was arrested in 1984 and subsequently confessed to the murders, although some estimates suggest that the true number of victims may be higher.
- Long was sentenced to death and executed by lethal injection in 2019, bringing an end to a case that had haunted the state of Florida for decades.
In conclusion, the case of Robert Joe Long serves as a stark reminder of the dangers posed by serial killers and the importance of vigilant law enforcement. Long's use of classified ads to target his victims was a unique aspect of his modus operandi, and his crimes had a profound impact on the communities in which they occurred. As we reflect on this case, it is essential to remember the victims and their families, who suffered unimaginable trauma and loss at the hands of a ruthless and calculating killer.
What was Robert Joe Long’s modus operandi?
+Robert Joe Long’s modus operandi involved using classified ads to target his victims, often posing as a potential client or buyer. He would then use manipulation and coercion to gain control, subjecting them to brutal physical and sexual assaults.
How many victims did Robert Joe Long claim?
+Robert Joe Long confessed to the murders of 10 women, although some estimates suggest that the true number of victims may be higher.
What was the outcome of Robert Joe Long’s trial?
+Robert Joe Long was convicted of multiple counts of murder and sentenced to death. He was also sentenced to multiple life terms for the non-capital offenses.
When was Robert Joe Long executed?
+Robert Joe Long was executed by lethal injection on May 23, 2019, at the age of 65.
What can be learned from the case of Robert Joe Long?
+The case of Robert Joe Long serves as a stark reminder of the dangers posed by serial killers and the importance of vigilant law enforcement. It also highlights the need for communities to be aware of their surroundings and to report any suspicious activity to the authorities.